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  • What We Do
    • Strategic Digital Marketing
    • Digital Channel Planning
    • Digital Marketing Skill Building
  • Home
  • What We Do
    • Strategic Digital Marketing
    • Digital Channel Planning
    • Digital Marketing Skill Building

Digital Channels and Media Tactics

Are your marketing channels truly integrated - both online and offline? 
Do you make investments across channels that leverage the natural user journey?
Is your content is relevant and tailored to the user's experience?
Time to start.

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PAID

Paid Search, Paid Social, Digital Radio, Mobile App and Web Advertising, Rich Media, Native Ads, and Programmatic Media integrated and aligned with offline media like TV, broadcast Radio, Out-of-Home, and Print (yes it still exists).
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OWNED

Organic Search, Desktop and Mobile Websites, Mobile Apps, Multimedia Content, SMS programs, Emails and Push Notifications, as well as Promotional Events - contrary to popular belief, these are not "free" channels but simply tactics that do not have a CPM or CPC price tag.
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EARNED

Community building across social media - Facebook, Twitter, Instagram, Vine, Snap Chat, LinkedIn, etc.
Public Relations targeting bloggers, reporters, and editors. How will you influence others to distribute your message and content?

Copyright 2015 Pamplin Digital Marketing LLC