Are your marketing channels truly integrated - both online and offline? 
Do you make investments across channels that leverage the natural user journey?
Is your content is relevant and tailored to the user's experience?
Time to start.

PAID

Paid Search, Paid Social, Digital Radio, Mobile App and Web Advertising, Rich Media, Native Ads, and Programmatic Media integrated and aligned with offline media like TV, broadcast Radio, Out-of-Home, and Print (yes it still exists).

OWNED

Organic Search, Desktop and Mobile Websites, Mobile Apps, Multimedia Content, SMS programs, Emails and Push Notifications, as well as Promotional Events - contrary to popular belief, these are not "free" channels but simply tactics that do not have a CPM or CPC price tag.

EARNED

Community building across social media - Facebook, Twitter, Instagram, Vine, Snap Chat, LinkedIn, etc.
Public Relations targeting bloggers, reporters, and editors. How will you influence others to distribute your message and content?

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